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List Management Services

List Management Services

On the list management side, our experienced team works closely with each list owner to formulate rental strategy, identify exchange needs, set pricing and plan promotion of your database. We work hard to be more than just order-takers by promoting, networking and brainstorming among ourselves and with you about list rental prospects. You get attentive service, customized reporting and consistent list rental income. Among other things, we offer:

  • Complete control over who rents your list(s). We appreciate your concern for confidentiality and competitive advantage. No list order will be processed until you have reviewed and approved each proposed mailer and mailing piece;
  • Proven promotion, advertising and sales techniques, including exposure at trade shows, direct mail industry conferences, conventions and in trade publications;
  • Enhanced marketability of your list with special segmentation, overlays and modeling techniques;
  • Comprehensive record keeping and reporting, including detailed monthly sales reports and list rental income checks, exchange ledger reconciliation and financial management;
  • Complete oversight of the list management process, including order processing, coordination with your computer house, coordination of exchange paybacks, billing, credit and collections;
  • Reduced costs for your own direct mail promotions by eliminating certain charges and negotiating exchanges and reciprocal net name deals
  • Supervision of your list to prevent unauthorized or otherwise improper use by utilizing a proven seed name system.