Clients/Testimonials

Whether it’s with finely tailored mailing lists or new strategies for digital marketing, Amy Seyler and the Rickard team have been instrumental in helping us reach new customers and increase revenue.
– E.S. Director of Marketing and Communications Think 

Rickard2 has been an essential part of my marketing and agency teams for the last 15 years. Their insight, expertise, broad understanding of marketing, keen understanding of client needs and sensibilities, and facility with lists and data have made them an invaluable contributor to almost every campaign and client I served.

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With a deep bench and a can-do attitude, they have contributed mightily to my career successes. When confronted with a new challenge, they are frequently the first call I make. 

The Rickard team consistently offers a unique consultative ability to quickly grasp the assignment, get inside the client’s head, rapidly assess the availability of lists or data, comprehend the competitive landscape and offer practical advice to improve the targeting, the mechanics and the precision of campaigns. As negotiators they are peerless. As team members they are proactive and agile. As counselors they are prescient and realistic. As co-workers they are friendly, personable and easy to work with. I can’t imagine not having Rickard2 in my corner.
– D.F. Principal, Omnichannel Marketing Leader Opera Solutions

“I wanted to let you know what a terrific impact you and all the good people at Rickard have had on our mailing list sales, both from a monetary standpoint (which, of course, is HUGE) and from a customer service perspective.

When we did our vendor review last Fall, we were looking for three specific qualities: first was the experience to handle what is, admittedly, a complex list for a diverse market. Second was the ability to grow the list of renters and expand our revenue gained from the rental of that list. And third was the ability to serve a demanding customer list with efficiency, while also handling our internal demands—we’re not always the easiest customer to handle ourselves, and we recognize that.

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Rickard2 aced all three categories and the promise we saw in that review has been fulfilled in literally hundreds of ways. First, I will always be grateful to you for all the time and attention you spent on the transition, particularly the complicated overlay. I know it was tedious, but it made the list, which we always knew was a good one, the kind of selectable file education marketers demand. Your expertise in the field is a critical advantage for us and I don’t always get the chance to thank you for that. You make my job very easy…and I need more people like that!

On the growth side, there have been so many firsts… our largest total number of names rented, and now,  I can say our highest total for list revenue in a single fiscal year, with 93% of that revenue coming since you took over.
– H.A. Director of Product & Program Marketing

 Thank you for making the part of the business you all manage worry free for us. When we had the year from h##l after losing several key members of our staff, it was evident that not only where you all the best at what you do, but you had our backs, just like family.  I am not sure I can ever convey the feeling of relief/comfort to know the R2 team is watching out for our business AND our sanity all at the same time! I admire your tenacity to keep Rickard2 relevant in our changing industry. I can’t fathom the road without you guys on our team.
– Meredith Corporation Senior Account Manager Database Services

“I have relied on Rickard for 10+ years for all of my list needs.  Their professionalism, knowledge and accuracy is unparalleled”
– Director of Marketing, Educational Publishing