Established in 1978 by Robert Rickard as R & R Direct Mail Inc, a direct mail marketing firm with the capabilities of delivering responsive leads across a variety of categories. Over the years, and through a few name changes, Robert Rickard and his successors, Mark and Jennifer Rickard have been instrumental in delivery billions of leads to our clients. Using scientific targeting methods and mixing in an appropriate amount of creativity and experience, we have helped many of our clients grow and become major brands and players in their respective industries; many of whom are still clients today. From uncovering new audiences to identifying new, cutting edge marketing channels, we’ve refined a remarkably efficient lead generation legacy— one that’s stood the test of time.
Direct mail was historically the bread and butter of every campaign. However, as the digital revolution took place, traditional direct mail marketing was enhanced by complimentary channels like digital display, social and email; using data-driven marketing methods to maximize results. As the industry changed so did we, dropping the direct mail component of our identity and creating a channel agnostic franchise currently known as Rickard Squared.