The “Right List”
Through Experience and Knowledge
Jennifer Rickard heads the list brokerage team and has over 25 years experience in the industry.
When putting together the “Right List” for you, we work with consumer publishers, regional mailers, and education and association marketers. We also broker for a significant number of other consumer mailers and finance/investment, spiritual/religious, technology and business-to-business clients.
We develop The Right List by asking these questions:
- Who are your customers?
- What makes them buy?
- When do they buy?
- Where do they buy?
- Why do they buy?
- How do they buy?
Our significant consumer marketing clients include (among others):
What’s the difference between “A List” and the “Right List”?
There are 60,000+ lists on the market.
How do you distinguish between “A List” verses the “Right List”?
You don’t – but we do!
Every list request needs to be analyzed and thought through by professionals, who know the industry, understand the clients’ needs and are dedicated to results. That’s us. Some list brokers create their own proprietary list that becomes the answer to every request for a list. Not us. At Rickard Squared we search through all lists to find the “Right List” for each and every client.
-Jennifer Rickard, Chief Operating Officer and Executive Vice President
With knowledge comes power and with power, you get results.
This is the professional service we provide at Rickard Squared.
And, providing this professional service is what sets us apart.