Segmenting available data is no longer a matter of making a few demographic, psychographic and lifestyle selections and expecting to approximate your target market. We have the ability to build custom segments from large databases with sophisticated algorithms, analytics and propensity models. We can utilize profiles and models of your first party data to minimize the guesswork of prospecting using third party data.
Have a niche audience that’s hard to reach or more like a needle-in-a-haystack? Let us analyze, research and recommend ways to build a custom audience through:
- Look-a-like modeling
- Appends to 1st party data
- Custom list building through market research