Retargeting customers and prospects that engage with your brand on your site or elsewhere is the low-hanging fruit of display marketing. Individuals whose online behavior has indicated an interest in your product or service offerings are engaged consistently across platforms and devices until they convert or display a consistent lack of interest. We manage a retargeting budget to an acceptable ROI (like 6x return on retargeting spend) by tracking conversions back to individuals in the remarketing pool.
Site Retargeting
We look to segment site users for retargeting campaigns based on products viewed, cart abandon behavior, and level of site engagement. Inventory sources include: Facebook, Google, Yahoo, AOL, Twitter & 60+ others. Also, we have a tag management tool that is free of cost and will help collect reliable data from website and domains. This will allow us to segment based on buyer intent. It will also help make sense of their data for knowledge based decisions and better campaign execution. Once we analyze the data, we’ll create a low risk, low budget test recommendation tied to ROI.
Search Retargeting
Target prospects based on active key word searches across all search engines.
CRM Retargeting
Match your proprietary 1st party data to cookie pools and speak to your own customers in a new channel. Effective as a 2nd or 3rd touch timed with postal and email.