Rickard Squared Difference

Rickard Squared Philosophy

There is a tendency among list professionals these days to attempt to differentiate themselves to potential clients on the basis of some supposedly proprietary system or method of list brokerage or management. In reality, our experience has been that mailers and list owners are much more focused on the basics than they ever were. Fundamentally, we at Rickard Squared have been around for more than 25 years because we have learned that lesson and always make sure that the seemingly simplest and most routine (albeit important) aspects of our responsibility to our clients is done right every time.