Database Enrichment

Rickard Squared can help you maximize the benefit of your first party proprietary data by offering solutions to enhance and expand the elements you have on your database and the channels in which you use that asset.

Appending

You have a name and address. Maybe you need telephone numbers. Maybe you need an email address. What other information do we need to maximize your database? Do you need an insurance propensity flag? Do you need to target people who are using online searches to buy a home? Do you have a special offer just for Veterans? We can make the match that maximizes your needs.

Hygiene and Verification

Rickard offers real time postal address hygiene, verification, standardization and optimization solutions. Our tools can be applied to an existing database or installed at the point of entry for real time verification. Hygiene and verification may also include NCOA processing and CASS certification. A clean database increases deliverability, makes for efficient mailing and lowers postal rates.