R2 data driven solutions translate seamlessly to online platforms. Our approach is the same. A lot of upfront work to target your market effectively, ideally using intelligence from first party data. Source data options in multiple channels. Build audiences and engage in relevant channels. Optimize to relevant performance metrics: KPIs, ROI, CPA or conversion goals.
Programmatic Display
Programmatic display advertising automates the decision-making process of where ads are placed, using artificial intelligence (AI) and real-time bidding (RTB) for online display, mobile and video campaigns. The days of manual campaign optimization are over. With campaign goals and KPI’s in place, programmatic uses predictive analysis and optimization based on real time results to drive performance and high quality leads/conversion.
Cooperative Display Prospecting
With opt-in database participation, we have the ability to tap into a 2B+ cookie pool to leverage intent and propensity data across relevant verticals. It’s an anonymous cooperative base that will allow you to identify complementary buyers. We’ll identify overlap and develop a highly qualified prospect pool that includes an algorithm and programmatic buying.
Direct Ad Buy
Target 3rd party online audiences with demographic behavioral and geographic 3rd party data audience pools.
Newsletter Display
Buy Targeted audiences across thousands of email newsletters. The display network targets available inventory at the moment an email is opened – so there are no wasted impressions. Targeted ads served by geography, time of day, demographics and more.