631.249.8710
info@rickard2.com
B2B
We offer solutions for enterprise, small to mid-sized businesses and vertical B2B targeting. Rickard can help you build audiences with key stakeholders, decision-makers, and influencers within other businesses. These individuals are crucial to the purchasing process and sales cycle, so it's important for businesses to identify them and understand their needs.
Rickard’s effective B2B marketing strategies focus on creating valuable connections and tailoring messaging and content to resonate with the target audience. Sophisticated segmentation can be utilized to build prospect pools with:
- Custom curated audiences based on 1st and 3rd party data
- Look-alike prospects
- Intent data
- Competitive data sets
- Technographic & Firmographic data
We execute in traditional channels such as direct mail and email. Also, programmatic display, podcast media and digital listening solutions are in the arsenal.
Client Testimonials
Rickard Squared is an integral partner for all things data. From their expertise in identifying, building and engaging with niche audiences to their wide-ranging knowledge of marketing tactics, the expertise they brought to our marketing campaigns was unsurpassed. The ability to curate custom (and challenging) market segments allowed us to precisely target prospective buyers, with advanced reporting providing actionable insights used to drive real business results.
Rickard Squared is a true partner, spending quality time to learn our business, understand our objectives and deliver well-thought out proposals to meet our business goals….
RS
Director, Product Marketing
B2B Client
Rickard Squared is an innovative leader in B2B digital advertising, seamlessly integrating first-party CRM data with Account-Based Marketing and Retargeting strategies. Their transparent, data-driven approach delivers precise visibility into ad spend, impressions, website traffic, and engagement by account —setting a new standard for campaign execution and accountability.