ABM

With an Account-Based Marketing (ABM) strategy, we target specific high-value accounts with niche targeting rather than a broader, more general audience targeting. Key accounts are identified based on specific criteria, such as revenue potential, industry relevance, and strategic fit. CRM data can be included. Step two of the ABM strategy is to identify and build an audience of decision-makers. This intelligence allows for highly customized messaging and engagement tactics that resonate with stakeholders at multiple levels within the organization.

The ABM process typically involves several key steps: defining target accounts, conducting research, developing personalized content, and executing multi-channel outreach strategies. Channels may include email, social media, direct mail, and events, ensuring that the right messages reach the right people at the right time.

ABM offers several advantages, including improved alignment between sales and marketing teams, higher engagement rates, and a greater return on investment. By focusing resources on the most promising accounts, businesses can enhance their chances of conversion and foster long-term relationships with lifetime revenue.

ABM is a strong tactic for generating leads for qualified prospects. With relevant content and meaningful messaging, it drives revenue, growth and brand loyalty. Our ABM reporting is used as a valuable tool which provides insights for both marketing and sales teams.  Performance reporting includes what domains are served ads, who is clicking from a job title/job function perspective and what domains are landing on webpages.