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Custom Audiences
Rickard Squared offers a comprehensive solution for building a custom-curated B2B audience, helping you precisely target your ideal prospects across all channels.
Firmographics, technographics, 1st party, and 3rd party data are all considerations in crafting a targeted and effective new customer acquisition audience. We will ensure that your campaigns are grounded in the most relevant and up-to-date insights, allowing you to connect with businesses that align perfectly with your product or service offerings.
Utilize our robust data tools to enhance your audience creation process using competitive datasets, intent signals, and keyword targeting. This ensures that you not only reach the right companies but also engage individuals with high purchase intent or those already considering similar products in market. Our data-driven approach will help generate pipeline based on real-time insights into buyer behavior and market trends. Additionally, our unique ability to tap into competitive intelligence enables you to stay ahead of competitors and capture valuable market share.
Your custom audience is just that – private and built just for you. Your custom segments are exclusive to your brand, allowing you to use them in future campaigns, saving time and resources. The result is a sustainable and repeatable approach to audience building that maximizes the impact of your marketing efforts across all channels.