IP Targeting

Rickard Squared’s IP Targeting solution transforms offline data into precision digital campaigns, reaching real people with unmatched accuracy. By mapping a client’s customer list, prospect list, or third-party data to corresponding IP addresses, we deliver targeted display campaigns to specific households or locations across the web and mobile apps.

Our advanced IP mapping technology matches names, addresses, and zip codes with their associated IP addresses, enabling precise ad delivery at the household level. This cookie-free approach eliminates ad fraud and provides unparalleled conversion metrics. For additional reach, we can also build lookalike audiences, using campaign performance data to identify new prospects who share similar characteristics to your best customers.

In addition to IP mapping, our solution leverages geolocation to target users based on WiFi or GPS data and offers demographic targeting filters such as age, gender, education, and household income to further refine audience segmentation. These capabilities allow us to create highly customized campaigns that resonate with the right audiences at the right time.

Whether you’re looking to activate your CRM database, enhance a direct mail campaign with digital touchpoints, or scale your efforts with new audiences, Rickard Squared’s IP Targeting solution ensures your marketing dollars are spent efficiently, driving measurable results and maximizing ROI.