B2B Targeting

At Rickard Squared, we excel in B2B marketing by leveraging advanced audience curation techniques. We meticulously curate audiences based on firmographics, technographic data, and intent signals, ensuring that our targeting is precise and effective. Our expertise extends to building custom audiences with a focus on granular job functions and titles, enabling us to reach decision-makers with tailored messaging. Everything we do starts with data, allowing us to craft highly targeted campaigns that deliver results. From direct mail and email marketing to programmatic advertising and lead generation, we help execute targeted messaging across all channels. Our specialty lies in Account-Based Marketing (ABM) targeting, where we excel in delivering personalized campaigns that resonate with your target accounts.