A prestigious K-12 educational association’s executive board was determined to use the best of the best and hired a very large, ‘big name’ direct mail agency to run their marketing efforts. However, they were struggling with results, staff turnover, costs and most importantly: a lack of experience in a niche market. A side-by-side test of our capabilities and the agency was the proof the campaign manager needed to present to the board and allowed him to entrust us with their campaigns.

Although the agency was reputable and well versed in direct mail, it was our unparalleled expertise and institutional knowledge in the education market that enabled us to implement precise audience targeting strategies that delivered exceptional results. Not only did we achieve greater impact, but we also did so with remarkable cost efficiency.

This partnership highlights Rickard Squared’s commitment to redefining marketing success in the education sector—one client at a time.