At Rickard Squared, we’re thrilled to share the exceptional results from our 7-month B2B Programmatic ABM campaign targeting key decision-makers within the hospitality industry.

This innovative campaign focused on hotel chains and independent luxury hotels, employing geo-fencing around industry conferences and prioritizing newly identified high-value targets. Our premium bid strategy for these targets yielded the highest number of website visits, demonstrating the power of data-driven precision.

We continuously refined the audience to include engaged prospects while strategically excluding suppliers, ensuring every impression delivered measurable impact.

Here’s what we achieved together:

  • Viewable Ad Impressions: 2,505,065 (+5,065 bonus impressions)
  • Effective CTR (Click-Through Rate): 55% above industry average
  • Effective VTR (View-Through Rate): 64% above industry average
  • Average TOS (Time on Site): 61% above industry average

The success of this campaign has not only surpassed industry benchmarks but also set the stage for an even greater impact. With an increased budget, we are excited to re-launch the campaign in the coming weeks, scaling this momentum to new heights.