At Rickard Squared, we’re proud to showcase the success of a 4-month programmatic B2B campaign aimed at healthcare practices with 25-100 employees across multiple locations.

We built a highly targeted custom audience using the client’s ideal customer profile, a CRM audience of conference attendees, content downloaders, and email engagers. Additionally, we created a site retargeting audience to maximize engagement. All three audiences were served multiple ad creatives that drove traffic to a dedicated landing page.

The continuous optimization of this campaign led to these remarkable outcomes:

  • Viewable Ad Impressions: 2,502,193 (+2,193 bonus impressions)
  • Effective CTR (Click-Through Rate): 0.68% (240% above the industry average of 0.20%)
  • Effective VTR (View-Through Rate): 0.81% (224% above the industry average of 0.25%)
  • Average TOS (Time on Site): 97 seconds (87% above the industry average of 52 seconds)

This campaign’s outstanding performance has led to its renewal.  The next phase will include native ads to further enhance reach and frequency, setting the stage for even greater results.